Colorful eye makeup is stealing the spotlight in 2024, with style icons like Gigi Hadid and Dua Lipa embracing the trend. For those seeking a splash of color without committing to neon or pastels, regional beauty brand By Mina Al Sheikhly introduces a vibrant solution. Mina Al Sheikhly, the creative force behind the brand, unveils four new mascaras, each infused with vivid colors, available now on the brand’s website. Drawing inspiration from the beauty of natural stones, each mascara embodies a representative shade, making them a must-have for the season.
A Palette of Colors:
- Lapis: A striking blue hue transforms eyelashes into a vivid statement.
- Malachite: Vibrant green brings an energetic pop of color to your gaze.
- Agate: A rich and warm burgundy shade adds depth and sophistication.
- Tiger Eye: A natural brown, perfect for everyday wear, offering a subtle yet chic touch.
Infused with jojoba oil, the mascaras feature a flake-proof formula, providing both volume and length to lashes while staying on-trend with their captivating colors. Notable personalities and influencers like Mthayel Al Ali, Rene Borisova, and Nadya Hassan have joined Mina Al Sheikhly in celebrating the launch, showcasing their creative interpretations of the shades in a captivating photoshoot.
Mina Al Sheikhly’s Perspective:
“As a passionate beauty enthusiast who loves experimenting with makeup, I’m excited to witness the growing popularity of colored mascaras in 2024,” shares Al Sheikhly. “Our unique colored mascara stands out by providing a swift and uncomplicated way to transform any look. These mascaras are crafted to be used independently, effortlessly enhancing your overall makeup when you’re short on time, requiring minimal or no eyeshadow. For those daring individuals, feel free to mix and match our various mascaras to elevate your lash game, as they complement each other seamlessly.”
Al Sheikhly suggests a versatile application approach, encouraging users to customize the intensity based on their preferences. Whether it’s a hint of bold color applied to the tips of lashes or layered for a full-color commitment, the range offers a spectrum of possibilities. “What sets this range of colored mascaras apart is their versatility—you can achieve a subtle look or layer another coat once dry for a more vivid yet effortlessly chic burst of color on your lashes,” she adds.
Discover the transformative power of By Mina Al Sheikhly’s colored mascaras, enhancing your lash game with a seamless blend of style and sophistication.
